NUO2 糯氧米酒
#001A full visual identity for a Guizhou rice wine — logotype, a shape system drawn from the grain, seven flavour illustrations, and the labels that went to print.
- Année
- 2025–2026
- date
- 2025.01 – 2026.01
- dimension
- 250ml · 7 flavours
- media
- Visual Identity, Packaging, Illustration, Apparel
- client
- Nuo-O₂ Rice Wine · Guiyang
A — IDENTITY
Four characters rebuilt as one geometric block, compact enough to read at 8mm on a bottle neck and soft enough to still feel hand-made.
Three approved lockups, and the only three. Everything else on the bottle, the bag and the cup sleeve is built from these.
B — SYSTEM
The mark breaks into eight modules that carry the brand without it: on a bag, a cup sleeve, a wall.
(C6H10O5)n + nH2O → nC6H12O6
Starch to glucose — the reaction that makes the wine, printed on the label.
C — ILLUSTRATION
Seven flavours, one system. The illustrations are generated, then brought into line — same collage language, same palette, same bottle-silhouette crop, every output composited and colour-matched until the seven read as one series instead of seven pictures. The direction is the work.
D — PACKAGING
The front of each bottle. Same grid, same type position, different weather.
E — IN USE
Staff tee, poster, takeaway bag, cup sleeve. The shape system does the work; the logotype only has to appear once.
