Red Thread
#000Jane Pu · 濮若菁
I'm a brand designer and marketer in Toronto, finishing a Master of Digital Media at Northeastern. I've built two complete visual identity systems from research through production — one onto retail shelves, one across a company's 30th anniversary — lifted brand recognition 30%, grew audience reach 20%, and hold credited artwork on a commercially released single.
I take a brand the whole way: research and positioning, the identity itself, then the campaign that launches it and the file that goes to the printer. The two halves are the same job to me — a system nobody sees is not finished, and a campaign with nothing behind it runs out in a week. I work bilingually in English and Chinese, which is most of why the NUO2 range reads correctly on a shelf in Beijing.
Illustration is the spine of all of it, and the range around it runs from ink on handmade paper to a Unity build — printed books, tattoo, AR, card games. Everything else is that drawing pushed into another material until it has to hold up as a printed object, a playable system, or a mark on skin.
Skills
Brand & Identity
- Brand & Visual Identity Systems
- Packaging Design
- Typography & Layout
- Illustration
Marketing & Content
- Brand Strategy & Positioning
- Campaign & Launch Communication
- Art Direction
- Content Marketing
- Social Media Management
- Copywriting & Editing
- Competitive Analysis
- PR & Event Marketing
Tools
- Photoshop
- Illustrator
- After Effects
- Premiere Pro
- Canva
- Figma
- Procreate
- Blender
- Unity
- HTML / CSS (Astro)
- AI-assisted Creation & Workflow
Experience
| Role | Organisation | Year |
|---|---|---|
| Digital Marketing ApprenticeLaunched the organic content program on TikTok and Instagram from zero — 20+ short-form videos in the first six weeks, and the visual template that turns long-form audio into captioned, waveform-led clips. Weekly test-and-learn: the strongest format runs 4x the views of the weakest. | Speakmo, voice-based social app · Toronto | 2026 — |
| Design Lead, Branding & Visual Identity (Contract)Repositioned a premium craft beverage from consumer research to retail launch, placing the range in 2 Beijing locations including a counter at Parkview Green. Built the identity system — logotype, typography, colour, illustration — and applied it across a 7-flavour, 8-SKU range plus gift sets, apparel and retail banners. | Nuo-Oxygen (NUO2), premium craft rice-wine label · Vancouver | 2025 — 2026 |
| Brand Designer & Creative Coordinator, and Social Media & Content DesignerLed a brand and visual identity upgrade that lifted brand recognition 30% among clients, and rolled it out at the firm’s 30th anniversary with event visuals and merchandise. Grew audience reach 20% at the group’s Southwest Institute of Applied Psychology, restructuring the content calendar and producing long-form learning content. | Zenith Construction Engineering Management Co., Ltd · Chengdu | 2023 — 2024 |
Selected Work
| Project | Where | Year |
|---|---|---|
| Single Artwork, “I Am a Maggot” by 3BangzCover and the 1080 × 1920 Spotify Canvas motion loop. Released on Spotify, NetEase Cloud Music and all major platforms. | Trendsetter Media · credited as Graphic Designer | 2026 |
| “Between Selves” — Experiential ActivationPlanned and promoted end to end: set the theme, brought in local artists, ran the print, install and invites. Engaged 150+ of 300+ attendees in 5 hours with 35+ custom designs. | Balam Balam Place · Melbourne | 2026 |
Published
Long-form psychology features for the Southwest Institute of Applied Psychology, taken from research through copywriting, layout and infographics. Written in Chinese.
| Piece | Original title | Date |
|---|---|---|
| Nonviolent communication, written as a formula | 非暴力沟通：与人交流的万能公式 | 2024.05.05 |
| The lobotomy, and the Nobel Prize it won in 1949 | 诺贝尔奖居然也有「黑历史」？ | 2024.05.08 |
| Sternberg’s three components, and the cost of over-giving | 恋爱篇：爱自己才是终生浪漫 | 2024.05.13 |
| Body image anxiety, and what it is really about | 身材焦虑：要挣脱的不止身体的枷锁 | 2024.05.19 |
| How telephone fraud reads the person it is calling | 世界电信日：从心理学角度解析防范电信诈骗 | 2024.05.27 |
| Procrastination, and the time-self underneath it | 我不是拖延症，我是考虑的比较周全 | 2024.06.17 |
| Social anxiety as a diagnosis rather than a meme | 社恐是病，得治！ | 2024.07.30 |
Education
| Master of Digital Media | Northeastern University | 2024 — 2026 |
| Bachelor of Fine Arts, Visual Communication | Communication University of Zhejiang | 2019 — 2023 |
Showings
| Vancouver Tattoo Convention | Vancouver | 2025 |